CHAPS, a brand created by Ralph Lauren hits the Malaysian fashion scene with two Southeast Asia store in Pavilion Elite and 1Utama Shopping Centre. CHAPS is an extended brand by Luen Thai Holdings Limited, a multi-billion dollar global leader in consumer goods and retail is one of the groups fastest growing venture.
Carrying a similar DNA as its mother brand, CHAPS is the classic all-American brand that has timeless design and impeccable quality. Its style are comfortable and stylish for both men and women, ranging from casual sportswear to signature pieces with a trendy twist, elegant dresses and men’s polished tailored clothing.
The brand profile fits perfectly for the young and trendy as CHAPS represent confident, spirited and fresh fashion. You will be fascinated to find that CHAPS collections are inspired by cities in the USA as Ralph Lauren loves his country very much.
CHAPS men wear offers stylish looks that is able to transition from office to cocktail wear with a wide selection of dapper outfits from its iconic look and breathable Polos to rugged plaid Oxford Shirts, Flat Front Shorts and Classic Pants in various color hues to choose from.
CHAPS women on the other hand offers blouses, dresses, skirts and pants that are sophisticated and perfect for work as well. These wear can easily transition from desk to dinner. The range also offer details such as embroideries, petite lace eyelets and crochet trims for a feminine appeal.