Homegrown fashion label, Dressing Paula launched its first modern and sophisticated flagship store in Pavilion Kuala Lumpur just a few days ago. Dressing Paula who has been dressing countless of beautiful women since 2010 aimed to elevate customers’ shopping experience with the new store located in the heart of KL.
The store also displayed Dressing Paula’s new brand direction through an exclusive photo exhibition for a month in collaboration with Fashionista, Cherrie Mun, Actress, Sarah Lian and Entrepreneur, Raeesa Sya. Each of these local leading ladies embodies different kinds of women in today’s world through different personality and style. Kay Chow, Creative Brand Director of Dressing Paula said that the brand is always exploring ways to incorporate designs that are not contemporary, practical and versatility and the vision is also reflected in the design and layout of the Pavilion store.
The new store also feature Dressing Paula’s latest collection of chic styles and silhouettes statement pieces. Customers will be expecting classic cuts of sophisticated designs with intricate fabrics and bold colors.
A dialogue with all three local leading ladies led by Sarah Chen, Co-Founder of Lean In Malaysia was also held at the flagship store launch, where all of them talk about how women can educate and enable each other in the world today.
Dressing Paula Pavilion KL store is located at Lot 05-14 of Level 5. Prices starts from RM89.90 and above. Customers may also find all the new collections in any of Dressing Paula’s 14 stores across the country. For more information, please visit Dressing Paula Website, Facebook Page or Instagram.