Kim Kardashian Launched KKW Beauty and Sold Out Within Hours

KKW Beauty
Photo Source: Grazia

No one would have thought or guessed that Kim Kardashian West was secretly working and formulating on her first make up line, KKW Beauty, which was successfully launched a day ago. She did hint that she has something else coming out through a little teaser card she sent out together with her lip kit collaboration with Kylie Cosmetics.

KKW Beauty, aptly stands for Kim Kardashian West Beauty sold out within hours after the launch. It was reported by TIME that 300,000 kits were sold, totaling a $14.4 million payday. The first makeup line for the ever gorgeous Kim was launched with four Créme Contour and Highlight Kit in the shade Light, Medium, Dark and Deep Dark. We like that Kim caters to all skin tone girls out there.

Kim Kardashian West

KKW Beauty Creme Contour and Highlight Kit
The official launch was held at Kim’s house with the most influencing people from the industry attending like PatrickStarrr, Manny MUA, Jeffree Star, Laura Lee, Thatsheart, just to name a few. Makeup By Mario, Kim’s makeup artist was also there (of course).

KKWBeauty.com also features some how-to and behind the scene video. Click here to watch them all if you’re interested.

Kim Kardashian West Mario
What’s next for KKW Beauty? According to Kim, she will be releasing some amazing concealer kit soon. We shall see!

 

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