Love, Bonito Expands Business in Malaysia with the Launch of Their Second Pop-Up Store in Paradigm Mall

Love, Bonito Paradigm Mall
Singapore’s leading retail e-commerce site – Love, Bonito expands its business in Malaysia with the launch of its second pop-up store at Paradigm Mall Petaling Jaya after the successful flagship store at Mid Valley Megamall.

Love, Bonito Paradigm Mall 2
Ever wonder why it is called “pop-up store” instead of a store? That is because the pop-up store will run for six months until May 2017. So PJ-ites, you better hurry to the store before May 2017! In actual fact, Love, Bonito have had its first pop-up store in Publika back in 2014. The Paradigm Mall pop-up store features the latest fall/winter collection that consists of utilitarian style clothes in dark hues that are still feminine and chic, staying true to Love, Bonito’s brand DNA. And for the next six months, Love, Bonito will be bringing in festive collections for the Christmas and Chinese New Year periods.

Love, Bonito Paradigm Mall 4
Rather than the usual fashion runway shoe, the pop-up store launch was rather different. It is also why Modern Mavens would be more than happy to be there. Love, Bonito founders Rachel Lim and Viola Tan sat down with three other influential women entrepreneurs such as jazz singer and yogi Atilia Haron, shoe connoisseur Nelissa Hilman and Woman on the Rise award winner Zaida Ibrahim and share a little bit on their life and business challenges experience. Why the inspiring talk session instead of fashion show you ask? If you do not know yet, Love, Bonito’s brand manifesto is “Empowering Confidence Through Style” and the session goes hand-in-hand with it.

Love, Bonito Paradigm Mall 3
Left to right: Viola Tan, Rachel Lim, Zaida Ibrahim, Atilia Haron and Nelissa Hilman

Besides the pop-up store in Paradigm Mall Petaling Jaya, Love, Bonito has expanded their regional footprint by opening pop-up stores in Indonesia and has opened their very first flagship store in Cambodia in November as well. Over the years, the brand has collaborated with famed Indonesian fashion designer Tex Saverio and Singaporean yogi Liv Lo for capsule collections. Be on the lookout as this year they released a celebrated line of Chinese New Year and Modest Wear collection during the festive seasons in Malaysia.

Love, Bonito Paradigm Mall pop-up store is located at Lot UG-05, Upper Ground Level, Paradigm Mall, No. 1, Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya. The store is open from Monday to Sunday, 10am to 10pm. Prices starts from RM115 and above. You may also purchase online at



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