Sunway REIT “Clean Air – A Smoke Free Environment Project” to Inspire Public to Quit Smoking

Sunway REIT Clean Air
As part of Sunway REIT effort in encouraging the public to quit smoking for a cleaner air, a campaign aptly named “Clean Air – A Smoke Free Environment Project” was launched. Three local internationally-recognised artists, Kenji Chai, Caryn Koh and Louise Low partnered up with Sunway REIT to support and create public awareness on smoking hazards. How? They do what they do best – wall murals interpretation of their hopes and wishes for cleaner air. These murals are located on exterior walls around Sunway Pyramid.

Doctor turned self-taught artist Caryn Koh’s masterpiece titled “Bloom”, located at the mall exterior next to Sephora. Her mural portrays a smiling school girl surrounded by a bed of bright yellow sunflowers and breathing in clean air, unfettered by toxic fumes. Like many of her artworks, the piece is gentle and subtle but nonetheless deep and meaningful.

Sunway REIT Clean Air Caryn Koh
Titled “Resurrection,” Sandakan born graffiti artist Kenji Chai’s masterpiece is located at the Ground Floor, adjacent to the Sunway Pyramid West Link Bridge. Kenji’s work depicts a sharp juxtaposition between a healthy, happy and non-polluted city vis-à-vis a hazardous smoke-polluted environment. The symbolic transformation of the pigeon reflects on the choices that mankind is given – either they can create a better environment or destroy the beautiful ecosystem. It clearly sends a message on how both nature and humans can thrive in clean air, presenting a positive hope for the community which is free from cigarette smoke.

Sunway REIT Clean Air Kenji Chai
Louise Low, who is known for her bra art which challenged social conventions, has come out with a masterpiece named “Rose Petals,”, located at Mall’s Lower Ground 2 Level, on an exterior wall behind An Viet. An interactive piece which invites members of the public to reflect on the beauty of nature, mirror shards form a rose, from which 3D ruby-red petals emanate their fragrant scent, unencumbered by smoke-filled air.

Sunway REIT Clean Air Louise Low


The campaign will run from 8 May 2017 to 30 June 2018. Shoppers are encouraged to sign up for the fully-sponsored Sunway REIT Smoking Cessation Programme which is supported by Sunway Medical Centre and Johnson and Johnson. Each participants will receive free active behavioural counselling by Sunway Medical Centre’s professionals who are committed to bring participants through their smoking cessation journey. The pilot run of the project is open to 250 participants. Public are also invited to make pledges on a microsite www.sunwaycleanairproject.com. The first 400 pledgers will receive 500 Sunway Pals points.

Sunway REIT will also be conducting various activities for the public at the LG2 Orange Avenue, Sunway Pyramid Shopping Mall from 8 May 2017 to 14 May 2017. Shoppers can drop by for complimentary consultations for a smoking cessation programme and smokerlyzer tests. Consultation sessions will be held from 11.30 am – 2.30 pm from Monday to Friday and 11.30 am – 3.30 pm on Saturday and Sunday. There will be a photobooth for photo opportunities and to spread awareness on social media with the hashtags #cleanairproject and #sunwayforgood. Every pledge and hashtag counts in helping to spread the awareness to the public. To participate, please sign on to www.sunwaycleanairproject.com.

 

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